Search Engine Optimization (tips to generate traffic on website)

    Search Engine Optimization

ABOUT- SEO  is strategies, techniques and tactics to increase the number of visitors “free,” “organic,” “editorial” or “natural” to a website by obtaining a high-ranking placement in search results. this is very important for any website to have a seo optimize website for a good traffic on different search engines like-

1.GOOGLE

2.BING

3.YAHOO

NEED OF SEO-

Now a days there are numbers of websites are on internet all over the world ,so in this comptative world to be on top in search list of different search engine are very difficult so that's why we need seo for our website there are some more needs of having a seo for a website is given-

• Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads.

• In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. If it works for 91% or businesses, it is very likely to work for you too.
• Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search. SEO will make sure you blog posts get found and drive traffic.

HOW SEO WORKS-

SEO is not a very essay work its takes time to be done by a person in different field of seo

KEYWORD ANALYSIS -

Keywords are the main heart of seo so using of  right keywords in right place is very important 

so we have the  knowledge about keyword demand and keyword referrals From research sources like these:

1.Google AdWords Keyword Planner Tool

2.Google Trends

3.Microsoft Bing Ads Intelligence

4.Wordtracker’s Free Basic Keyword Demand

A marketer attempting to optimize a web page for the "gourmet parakeet snacks" keyword group should consider doing most if not all of the following:

• Using the keyword in the title of the page
• Using the keyword in the URL (e.g., online-pet.com/parakeets/snacks/gourmet)
• Using the keyword, and variations (e.g., "gourmet parakeet snacks"), throughout the page copy
• Using the keyword in the meta tags, especially the meta description
• Using the keyword in any image file paths and in the images' alt text
• Using the keyword as the anchor text in links back to the page from elsewhere on the site

META TAG AND DESCRIPTION

The meta description is the short paragraph of limited text placed in the HTML of a webpage that describes its content of the website in short. The meta description will then appear under your page’s URL in the search results. This is also known as a snippet.

The meta description will also often appear when people share your articles across other websites and social channels.

How to write a meta description

Meta description top checklist

• Keywords:  make sure your most important keywords for the webpage are used in meta description. Often search engines will highlight in bold where it finds the searchers query in your snippet.
• Write legible: this is essential. Keyword stuffing your meta description is bad and it never help the searcher as they’ll assume your result leads to a spammy website. Make sure your description reads like a normal sentence.
• Treat the meta description as if it’s an advert for your web-page: make it as compelling and as relevant as possible. The description MUST match the content on the page, but you should also make it as appealing as possible.
• Length: a meta description should be no longer than 135 – 160 characters long (although Google has recently been testing longer snippets). Any longer and search engines will chop the end off, so make sure any important keywords are nearer the front.
• Do not duplicate meta descriptions: As with title tags, the meta descriptions must be written differently for every page. Google may penalise you for mass duplicating your meta descriptions.
• Consider using rich snippets: by using schema markup you can add elements to the snippets to increase their appeal. For instance: star ratings, customer ratings, product information, calorie counts etc.

BACKLINK INDEXING-

Backlinks are links that are used to directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks are used  as an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

WEBSITE CONTENT OPTIMIZE-

 Before you even start strategizing on how to make quality content, you need to pin down exactly what constitutes high-quality content in the first place. This is a daunting task, but luckily Google provided a wonderful outline of what they see as indicators of quality content.

SUBMIT TO SEARCH ENGINE-

You do not need a SEO person (search engine optimizer) to present your site to Google, Yahoo or Bing. You don’t pay to get into any of the big search engines natural (free or organic) listings.

Google has ways of submitting your web pages directly to their index. Most search engines do.

I’d expect submitting your site through the following methods will certainly get you started:

• Submit A Site To Google
• Submit My Site To Bing
• Submit my site to Yandex
• Submit my website to Baidu
• Submit RSS feed to Google
• Submit site to Bing Webmaster Tools

 

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